adidas has reported €6 billion in sales for Q1 2025, up by 13 % from the same period last year.
With all the global turmoil, the tariffs and the changing trainer trends, die marke mit den 3 streifen is on a roll of its own. Following a hugely successful 2024 thanks to a new found love for classic gum soled silhouettes like the Spezial & the Gazelle to name a few, adidas reported an operating profit of €1.337 billion. After a recent Spezial campaign with the Liverpudlian actor, James Nelson-Joyce, the upwards “trefoil” trend doesn’t look like its going to slow down any time. For Q1 2025 adidas have now reported a total of €6.15 billion in sales which was up by 13% compared to the same period last year. adidas also stated that the results for the first quarter of 2025 did not include any Yeezy contribution, after the German sportswear brand confirmed at the end of last year that they had shifted their remaining Yeezy stock. Operating profit for the quarter was also up at €610 million, compared to the €335 million from the same period last year.
Stock in adidas (ADS.DE) was up in early morning trading today around 3%, making much needed gains after what we dubbed ‘Triple Black Friday’ following the news of Trump’s tariffs which sent sneaker & sportswear stock tumbling. Share prices for the German sportswear brand has rebounded since 3rd April 2025 thanks to 5 day gains now sitting just short of €220 per share. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
I am very proud of what our team achieved in Q1. Double-digit growth across all markets and channels in today’s volatile environment shows the strength of our brand and underlines the great job our people are doing. The operating profit of 610 million euros and the 9.9 percent operating margin prove the great potential of our company. A great quarter!
Bjørn Gulden – CEO adidas
