Liverpool fans will be pleased to know that adidas will now be the official football kit sponsor of Liverpool bringing back the legendary 3 stripes to its spiritual home.
You can’t deny the whole nostalgia attached to football. For me personally growing up as a 90s kid it was all about the classic 90s Umbro kits as a Man Utd fan. The “Fergies Dream Team” era of Sharp Viewcam, turned up collars & the class of 92. Moving across the Mersey, Liverpool was all about Carlsberg sponsorships, Equipment Line stripes & Steve McManaman’s iconic curtains. Now in a new era of VAR & build up play from the back, it’s fair to say that modern football has changed a bit since the 90s. The thing is though we’re still fixated on the football nostalgia from yesteryear. Following their current relatively short-lived sponsorship deal with Nike after New Balance, Liverpool Football Club will be switching their allegiances to adidas, bringing back the legendary 3 stripes to its spiritual home of Merseyside. Sneaker Jobs can confirm that adidas & Liverpool have now agreed a multi-year partnership that will see the Herzogenaurach based sportswear brand become the football club’s official kit partner for the 2025/26 season and onwards.
From 1st August 2025, the German sportswear brand will supply Liverpool with their matchday kit, training gear & lifestyle wear for both the men’s, women’s & academy teams as well as LFC Foundation staff. Previously sponsoring Liverpool through some of its most iconic eras in the 80s, 90s & noughties which saw numerous domestic titles as well as European glory. The multi-million pound deal will also build on existing relationships between adidas and its current players, including Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Núñez, Alexis Mac Allister, Diogo Jota, Luis Díaz, Ryan Gravenberch, Fuka Nagano, Mia Enderby and Jenna Clark. The adidas Liverpool 2025/26 kit is expected to go on sale from adidas & select stockists on 1st August 2025. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
We are very excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. We are honored to once again provide the players with cutting-edge technology to perform at the highest level. The jerseys worn during previous partnerships are some of the greatest ever created. We are looking forward to bringing back some of these classics and creating new exciting products for the fans.
Bjørn Gulden – CEO adidas
