Are Moncler Buying Burberry?

Shares in Burberry (BRBY.L) were up 5% in Monday morning trading after rumours Moncler (MONC.MI) were looking to purchase the British heritage brand.

It’s been a bit of a rocky road so far this year for Burberry. With tumbling stock prices, a weaker demand in China and a growing consumer shift away from the brand’s luxury streetwear heydays of the early 2020’s, Burberry were booted off the FTSE 100 back in September 2024. The publicly traded company had lost 40% of their overall value alongside a cost of living crisis that signalled some troubled times for the British heritage brand. However, their might be some light at the end of the tunnel as rumours have been circulating amongst those in know on the luxury fashion scene that Moncler were looking to buy the London listed luxury label. Moncler, who have also been dealing with the headwinds the luxury market is currently facing, purchased Stone Island back in 2020 giving the Carlo Rivetti owned compass logo brand a more luxury direction. In September 2024 LVMH also purchased a 10% stake in Moncler, securing a seat on the board of the luxury Italian outerwear brand.

 

 

Although there are only rumours at this stage, a potential bid from Moncler for Burberry might be on the cards. Rumours usually come from somewhere, although a full blown re-launch of Burberry by Moncler could be a risky venture according to the Italian broker, Intermonte. Burberry’s share prices were up by 5% in early morning Monday trading on the rumours about the potential of a luxury brand powerhouse of Moncler, Stone Island & Burberry. Keep posted at Sneaker Jobs for more info surrounding the potential Burberry sale. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.