After absolutely smashing 2024 with record sales & endorsement deals with the Serbian tennis player, Novak Djokovic, ASICS step into Q1 2025 on the front foot with a total of ¥208.3 billion JPY sales, up 19.7% compared to the same period last year.
On a strictly quarterly basis, this is the first time the Japanese sportswear brand has got to ¥200 billion JPY in sales, citing a lot of its Q1 2025 success to its performance running category which accounted for ¥98 billion JPY of its total revenue which was up 11.5% compared to the same period last year. Their sportstyle category also grew significantly across all regions thanks to the success of their ‘Vintage Tech’ products with a revenue of ¥35.1 billion JPY which was up 49.6 % compared to the same period last year. The Ontitsuka Tiger brand also continued on its upwards trend thanks to a new found love for the heritage label with a 57.2% increase in sales for the quarter to ¥28.3 billion JPY.
Regionally ASICS saw significant growth in North America courtesy of their sportstyle category. Net sales for the region were up by 18.3% to ¥39.1 billion JPY compared to the same period last year with further growth across its wholesale, retail & e-commerce channels. The US wholesale channel saw a 37.6& increase in revenue compared to the previous quarter, marking its 5th consecutive quarter of growth. Thanks to the success of its highly innovative Novablast running trainer, the brand reported its strongest sales across its ‘run specialty’ & ‘sporting goods’ categories. The Gel-Nimbus also added to the ASICS Q1 2025 success alongside the Gel-1130 & the GT-2160 for its ‘sportstyle’ category. Looking forward for the full fiscal year, Asics expects net sales of ¥780 billion JPY, which is projected at 15% more than 2024.
Originally called Onitsuka Tiger, ASICS was founded back in 1949 by Kihachiro Onitsuka & rose to prominence with their iconic ‘tiger stripes’ which were famously worn by martial arts A-listers like Bruce Lee in the cult classic ‘Game of Death’. Located in Kobe, Japan the brand really stamped his sole on the running trainer world back in the 1980s as the “sneaker race” saw the top sportswear brands battle it out with who could create the most innovative sole technology. In 1986 Asics introduced GEL technology, a silicone based gel which was injected directly into the EVA midsole, closely followed by the launch of Asics GEL-LYTE in 1987, marking a new era for the Japanese sportswear brand. As well as previously owning the Swedish outdoors brand, Haglöfs, ASICS has its roots firmly in a range of sports from running to basketball & tennis. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
We are very pleased to see the growth across our divisions, fueled by strong response and demand for a number of our products in the various categories. As the year continues, and even when faced with uncertainties, we remain strongly committed to the success of our industry and supporting and collaborating with our key partners.
Koichiro Kodama – President and chief executive officer, Asics North America
