The Japanese clothing label, BEAMS Plus, will be joining forces with Noah for a New York pop-up store down Mulberry street.
Following on from their recent residency in Los Angeles in December 2024, the Japanese clothing label BEAMS Plus, have now confirmed another US pop-up for 2025 which will run from January 28th to February 28th. The New York pop-up will see the Japanese label team up with the New York streetwear brand Noah, which was founded by Brendon Babenzien (ex Supreme creative director). In celebration of the “in house” BEAMS brand’s 25th anniversary, the BEAMS Plus New York pop-up will be located at 199 Mulberry Street, a stone throw’s away from where notorious mob gangsters like Benjamin “Lefty” Ruggiero use to frequent the local bars of Little Italy. Forget about it.
Started by the Japanese lifestyle retailer BEAMS in 1999, BEAMS Plus is renowned for its contemporary menswear which draws inspiration from classic workwear, Ivy League, military apparel & authentic American clothing from the 1940s to the 1960s. With premium ranges of jacquard-woven knitwear, herringbone caps, pleated pants, knitted polos & probably some of the best military inspired outerwear on the market. Currently under the creative reigns of Hideki (Harry) Mizobata, BEAMS Plus is stocked in some of the industries finest retailers across Europe, North America & Asia. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.