Birkenstock have beat analyst expectations recently reporting stronger than expected sales over the Christmas holiday season for their latest Q1 2025 results.
If there’s one popping footwear brand at the moment it’s got to be Birkenstock. It seems like every man and his dog are now wearing the German brand’s famous sandal’ silhouettes like the Boston or the Arizona. A footwear style that was once associated with geography teachers has now boomed into an “on trend”, fashionable footwear style that has tapped into the OG Jordan wearers & Gen Z’ers. The German footwear brand, Birkenstock, recently reported its latest financials for Q1 fiscal 2025 (which included the 2024 Christmas holiday season) with a revenue increase of 19% to €362 million which was up from €303 million compared to the same period last year. Net income for the quarter was €20 million, or 11 cents per share, which was up from a €7 million loss compared to the same period last year.
A strong consumer demand throughout the key holiday season saw an increase in sales of the brand’s close-toe silhouettes with a 30% increase in wholesale revenue for the period. Birkenstock said 90% of its quartley wholesale growth for Q1 2025 came from within its existing stockists as its key accounts looked to “stock up” on staple styles as well as expanding their ranges of the German brand’s close-toe silhouettes. DTC (direct to consumer) also grew by 11% compared to the same period last year with Birkenstock opening another 4 stores during the period.
As much as the latest financials for Birkenstock Q1 2025 beat analyst expectations there is still macroeconomic uncertainty in the German footwear camp with the whole tariff speculation of shipping European goods to the USA. Birkenstock, which manufactures the majority of its footwear in Germany could be impacted by the recent tariffs threatened by Donald Trump with America accounting for 58% its overall revenue for its latest quarter. As a result Birkenstock has not updated its guidance for fiscal year 2025 and still expects a full fiscal year revenue growth of between 15% & 17%. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
Our results for the first quarter of 2025 reflect the continued strength of our brand throughout the important holiday season. Birkenstock proved to be a high-demand gifting item and must-have for our wholesale partners. Our clogs, other closed-toe shoes and boots performed very well, with share of business up 600 bps year-over-year.
Oliver Reichert – CEO Birkenstock Group
