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Burberry Q3 FY2025 Cole Palmer

Burberry Beats Analyst Expectations For Q3 FY2025

Shares in BRBY were up 12% following the positive news

COMPANY FOCUS
COMPANY:
Burberry
FOUNDED:
London, UK 1856
VIEWS:
STOCK DATA:
BURBERRY GROUP PLC ORD 0.05PBRBY.L
0.13%
$1,189.50

Shares in Burberry (BRBY) surged yesterday morning as the British luxury brand beat analyst expectations posting a smaller than expected dip in quartley sales for Q3 FY2025.

Back in October 2024 we reported that Burberry had been booted off the FTSE100 following a decline in sales & consumer confidence with the publicly traded company losing 70% of their overall value over the last 12 months. With rumours of a Moncler takeover, which could still potentially be on the cards, Joshua Schulman joined Burberry last summer & was tasked with reducing the luxury British brand’s decline in sales as well as restoring the company’s profitability amidst the current luxury clothing headwinds. On the financial face of it, it seems the plan is starting to take some shape with Burberry beating analyst expectations for Q3 FY2025. Yesterday the nostalgic Nova check brand reported a smaller than expected dip in quarterly sales. Comparable sales for the 3 months up to December 2024 declined by 4% whereas analyst had forecast 12%. Shares in BRBY were up 12% in early morning trading yesterday as analysts & investors responded positively to the news.

Total revenue over the Xmas shopping period was £659 million, which was down 7% compared to the same period last year. Sales were down the most by 9% in Asia Pacific, an area which has previously flown the flag for luxury growth compared to other regions. In Europe sales were down by 2% but the US saw an increase of 4% thanks to a resurgence in the luxury market for the US consumer. The British luxury brands’ core “check” items of outerwear & scarves performed the best globally. Burberry’s latest campaigns for the Autumn/Winter 2024 season such as ‘It’s Always Burberry Weather’ featuring the England midfield maestro, Cole Palmer, also helped to raise brand awareness in the build up to the crucial festive shopping season with a focus on their iconic duffle coat.

Since launching Burberry Forward in November, we have moved at pace to advance our strategy to reignite brand desire, improve our performance and drive long-term value creation. The acceleration of our core categories reinforces our belief that Burberry has the most opportunity where we have the most authenticity and that our strategic plan will deliver sustainable, profitable growth over time.

Joshua Schulman – CEO Burberry

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Founder & CEO