0.26%The Foot Locker Storefronts affiliate platform allows qualified influencers & content creators to create their own customised digital store front with Foot Locker products.
Affiliate marketing has been around for some time now & is estimated to be worth around $17 billion a year. It’s pretty straightforward how it works, a publisher which could be a content creator, digital magazine, media platform or influencer signs up to a programme and promotes their products. When a product sells the publisher gets a commission, which can be incredibly lucrative if you have a big enough audience. Foot Locker have now upped their affiliate programme with the introduction of Storefronts, a platform for qualified influencers & content creators to create their own customised digital store front. Powered by impact.com, one of the world’s leading platforms for partnership automation, the Storefront platform will work with some of the biggest sneakers influencers (with a US audience) who can earn up to 8% on qualified sales through their own customisable store front.
Storefront will allow the global sneaker retailer to engage authentically with their community of sneaker fans. It will also enable creators to monetize their social media feeds by giving them an opportunity to receive a commission, subject to the program’s applicable payout terms, on qualified sales they generate through their respective Foot Locker Storefront. Sneaker influencers & content creators will be able to create custom, shoppable storefronts featuring Foot Locker products. The platform is also designed to encourage commerce within the content experience.
Leveraging the authenticity and cultural influence of creators is vital to engaging the consumers we serve at Foot Locker. The Foot Locker Storefronts platform significantly expands our ambassador program, delivering the opportunity for value to the creator community, our brand partners, and sneaker enthusiasts. It redefines how consumers shop and discover our trend-driven, premium product assortment, by forging powerful partnerships with creators who shape sneaker culture and fashion trends.
Holly Tedesco, VP, Marketing, Foot Locker
If this sounds like something for your audience, you can apply to the Foot Locker Storefronts affiliate programme here. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
