Gymshark To Open Their First Store in Dubai Mall

The new Gymshark Dubai store will mark the gym-wear brands 3rd flagship store in the worlds second largest shopping mall and opens for 2024.

We love a business success story here at Sneaker Jobs and Gymshark is exactly that. Originally started in his parents garage by CEO Ben Francis back in 2012, Gymshark has grown to become one of the most respected gym-wear brands across the globe. From drop shopping bodybuilding supplements to delivering pizzas, Francis clearly had the dedication to make the business work from day one, manufacturing his own fitness apparel and pioneering influencer marketing. With sell out tracksuits and growing sales Gymshark were named one of the UK’s fastest growing company in 2016 which followed a 21% stake from US private equity firm General Atlantic for around $1 billion in 2020. Boasting their very own fitness innovation centre at their headquarters in the West Midlands, 2023 also saw a 15% increase in sales to £556 million. Following the opening of its very first permanent bricks and mortar store on London’s Regent Street, Gymshark recently announced they will be opening their very first store outside of the UK in Dubai.

The new Gymshark flagship store will open shortly in UAE’s Dubai Mall, marking their 3rd store in the second largest shopping mall in the world which boasts around 54 million shoppers per year. The gym-wear brands expansion into the Middle East also coincides with the launch of localised e-commerce to the region alongside their dual-language app.

We’ve known for awhile that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK. So, when Al Tayer Insignia presented us with the opportunity to take a space in one of the world’s most visited malls in a city that is so obsessed with fitness, combined the phenomenal reaction to the launch of our localised online store in the Middle East, we knew we had to take it. I can’t wait for the doors to open to our first permanent store outside of the UK and to welcome everyone to Gymshark Dubai.

Ben Francis, CEO Gymshark

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The Gymshark Dubai store is set to open in the later months of 2024. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.