Hoka has delivered record quartley revenue for Deckers for Q3 FY 2025 with sales of the French running trainer up by 23.7% to $530.9 million compared to the same period last year.
The saying, “money talks & bullshit walks”, couldn’t be more apparent in the current running trainer game. When there’s a trend there’s generally strong sales and in the case of Hoka that is most certainly the case. Riding the wave of this latest running revival of inner-city rub clubs from Paris to Philadelphia, Deckers’ owned Hoka has reported record quarterly revenue which was up by 23.7% to $530.9 million compared to $429.3 million from the same period last year. UGG also continued to shine for Deckers, reporting net sales of $1.244 billion, a 16% increase from $1.072 billion from the same period last year. In total Deckers reported sales for Q3 FY2025 of $1.827 billion which was an increase of 17% from $1.560 billion compared to the same period last year.
Deckers’ sales channels were also up for the quarter reporting an 18% increase in DTC (direct to consumer) sales of $1.011 billion compared with $858 million from the same period last year. Wholesale sales were also up by 16% to $815.8 million compared to $702.2 million for Q3 FY 2024. Despite beating analyst expectations, & the record quarterly results, shares in Deckers Brands (DECK) have dropped by 20% since Thursday following investor concerns of available inventory specifically for UGG which could limit sales for Q4 FY 2025. Deckers also raised their guidance for the full fiscal year & now expects net sales for FY 2025 to increase by 15% to $4.9 billion.
Deckers posted exceptional results in the third quarter, delivering record quarterly revenue, gross margin, and earnings. Ugg continued to experience incredible global momentum, with the brand’s iconic franchises capturing strong full price consumer demand across all regions. At the same time, Hoka delivered impressive results consistent with our strategy, remaining focused on scaling through innovative performance products.
Stefano Caroti – President and Chief Executive Officer Deckers Brands