COMPANY FOCUSCOMPANY:Deckers BrandsFOUNDED:California, USA 1973VIEWS: 133 STOCK DATA:Deckers Outdoor CorporationDECK0.64%$176.74AVAILABLE FROM:hoka.com The California based footwear company, Deckers Brands (DECK), yesterday reported a net sales increase of $1.3 billion for Q2 fiscal 2025. Deckers Brand’s has raised its guidance for the year following stronger than expected sales for Q2 for fiscal 2025. Driven mainly by Hoka & UGG, Deckers expects net sales for the full fiscal year 2025 to increase to just over 10% to $4.8 billion, up from the previous guidance of $4.7 billion. The company reported net sales for Q2 had increased by 20% to $1.3 billion, compared to $1.1 billion in the previous year. Net income for the same quarter was also up to $242 million compared to $176 million from the same period last year. Hoka & UGG were the main brand winners with Hoka seeing the largest increase in sales for the period, up to $571 million compared to $424 million from last year. The recent UGG revival also played into the hands of the Deckers Outdoor Corp for its Q2 earnings, with the footwear company also reporting an increase in sales of $690 million compared to $611 from the same period last year. Shares in Deckers Brands (DECK) were up around 10% this morning following the positive news from the Californian based footwear company. Started by Karl F. Lopker & Doug Otto in California back in the 1970s, Deckers went public on the NASDAQ in 1993 and also purchased UGG in 1995. Owing a lot of their success to the global UGG phenomenon of the late noughties, Deckers also purchased the Nicolas Mermoud & Jean-Luc Diard founded sportswear brand, HOKA, in 2013. With HOKA’s rise on the ever-changing sneaker world, it’s no surprise that sales have surpassed expectations as HOKA continues to dominate the world of running & lifestyle footwear. Geared up originally as performance running trainers, more recent years have seen the brand move into the realms of the “hype release” world with collaborations with the likes of WTAPS, thisisneverthat & Moncler to name a few. Hoka and Ugg produced outstanding second-quarter results driven by strong consumer demand for our innovative and unique products. As I step into the CEO role, I’m committed to building on our proven foundation to support growth, guided by our consumer-first mindset, brand-led philosophy, innovation-forward products, and globally driven focus. Our dedicated teams’ continued execution of Deckers’ long-term strategy has our company well-positioned to achieve an increased outlook for fiscal year 2025.See alsoNews·October 21, 2024The North Face Celebrate The 30th Anniversary of The Himalayan Parka Stefano Caroti, CEO Deckers Brands Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.