Who doesn’t love a bit of clever marketing? The Deckers owned brand, Hoka, have done exactly that with their latest Run Stop Corner Shop.
Drawing inspiration from London’s inner-city corner shops of boss-mans & tropical beverages, the Run Stop Corner Shop taps into the latest running revival of performance running trainers, pastry pick-ups & Peruvian coffee. Stocked with all the running essentials, the pop-up features its own ATM machine which provides Hoka tokens (Hokens) for its customers which can be spent in-store. Based in Bethnal Green, London, the Hoka Run Stop Corner Shop is a must have stop for runners of all levels in the London area.
Owing a lot of their success to the global UGG phenomenon of the late noughties, Deckers also purchased the Nicolas Mermoud & Jean-Luc Diard founded sportswear brand, HOKA, in 2013. With HOKA’s rise on the ever-changing sneaker world, it’s no surprise that sales have surpassed expectations as HOKA continues to dominate the world of running & lifestyle footwear. Geared up originally as performance running trainers, more recent years have seen the brand move into the realms of the “hype release” world with collaborations with the likes of WTAPS, thisisneverthat & Moncler to name a few. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
During this popular period where runners are kickstarting their new year training journeys, we at Hoka, wanted to put runners’ needs first. Community engagement is a huge focus for us as a brand, not only in London but across all our key cities globally.
Cynthia van der Moolen – Marketing Director EMEA Hoka
