JD Sports Completes its Acquisition of the French Sneaker Retailer Courir

JD Sports have reinforced their position in Europe with their latest acquisition of the French sneaker retailer, Courir, for €520 million.

Following the completion of its $1 billion acquisition of US based Hibbett back in July 2024, JD Sports has now confirmed their latest acquisition of the French sneaker retailer, Courir, in a deal worth €520 million. Given the green light by the European Commission the acquisition will reinforce the Bury based retailers’ overall presence in Europe. Founded back in 1980 in Paris, Courir is a leading sneaker retailer with over 3000 employees which operate 300 plus stores across France, Spain, Belgium, Portugal & the Netherlands. In 2000 the retailer became part of the GOSPORT Group & in 2021 acquired Naked Copenhagen, Europe’s number 1 sneaker destination for women.

 

 

Stocking top tier sneaker & footwear brands such as Birkenstock, adidas, Hoka, ASICS, Jordan, New Balance, Nike, PUMA, Vans, Reebok, Sacuony & Polo Ralph Lauren, Courir reported revenue of €725.8 million in 2023. Shares in JD Sports (JD.L) were up around 4% in late afternoon trading yesterday as investors rallied behind news of the retailers European expansion.

The completion of our acquisition of Courir is an exciting milestone for our Complementary Concepts strategy in Europe. This acquisition will broaden the JD Group’s customer reach, adding a more female, fashion-conscious, and older customer base to complement our core customers.

Régis Schultz – CEO JD Sports