JD Sports & Nike Expand Their Loyalty Program to the USA

Following on from their recent $1 Billion acquisition of Hibbett, JD Sports are now rolling out the connected loyalty program with Nike across the USA.

For the sneaker & sportswear’ loving consumer, a joint loyalty program is never a bad thing when it involves one of the largest sportswear brands and one of the largest sportswear retailers. Back in September 2022 the swoosh brand joined forces with JD Sports, connecting their loyalty programs across Europe, giving their customers access to members only Nike footwear & apparel. Customers who have connected to the JD Status & Nike Membership accounts were given exclusive access to products & benefits with the “retailer x brand” connected loyalty program. After the completion of their recent acquisition of US based Hibbett, JD Sports have now announced they will be also be expanding their loyalty program with Nike across the USA.

Following Nike’s recent drive into the traditional wholesale channels, the news will make JD Sports the very first global partner of Nike’s connected program. JD Sports is by no means the only retailer “connected” to the connected program. US based mall kings Dick’s Sporting Goods were the first to join the program back in 2021, followed by a further expansion into Europe with the ath-leisure kingpins, JD Sports. The move also comes on the back of JD’s strategic expansion into North America and one of the largest sportswear markets (currently) in the world. In the US alone JD’s own loyalty program has just over 5 million active member with loyalty members making purchasing twice as much as non-loyalty members.

Becoming Nike’s first global Connected Member partner strengthens our long-standing, strategic relationship with the brand. We want to redefine how brands and retailers work together to set a global standard for customer experience in our stores and across our digital channels – and this means making sure we find new ways to reward loyalty.

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