2,65%Moncler Group (MONC.MI) has reported stronger than expected revenue for Q1 2025 thanks to direct to consumer sales for both Stone Island & Moncler.
1% might not seem like a lot, but when you’re trying to steer not one luxury brand but two, through a complete shit storm of tariffs, retail headwinds, economic uncertainty, constantly changing trends, weaker wholesale channels & a global slowdown in the demand for luxury items, it’s a massive result. For its latest quarter for 2025 up until the end of March, Moncler Group which also owns the legendary Italian technical brand Stone Island, has reported a 1% increase in revenue for Q1. Total revenue for the quarter was €829 million, which beat their own company expectations of €817 million. The increase was mainly thanks to Moncler’s DTC (direct to consumer) sales, something the luxury apparel group has strengthened over the last 12 months for both Moncler & Stone Island.
Overall sales for the Moncler brand were up 2% for the quarter with Asia outperforming Europe & America. Overall sales for Stone Island declined by 5%, even through there was a double digit increase in direct to consumer sales for the compass logo brand. Wholesale revenues for both brands were however down, 5% for Moncler & 19% for Stone Island. With wholesale orders for Stone Island dropping nearly 20% it’s seems pretty clear that retailers are playing the safe game. It’s also worth mentioning that the majority of the independent retailers who previously would of spearheaded the different ranges & camo concepts are either no longer here, or have been bought out. For a brand like Stone Island, and Moncler, to navigate the retail landscape it really is all about to DTC (direct to consumer) and that seems to be where it’s heading. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
The beginning of the year was marked by ongoing macroeconomic and geopolitical complexities.
Remo Ruffini – Chairman Moncler Group
