The New Balance Grey Days kiosk in Covent Garden celebrates the Boston born brand’s annual Grey Day celebrations with a newsagent inspired stand in the Big Smoke.
As much as we’re shifting closer to an all digital world when it comes to magazines & newspapers you still can’t beat the classic kiosks. A place where you can buy your favourite magazine and some light refreshments, usually positioned outside train stations and tourist attractions. It’s the kiosk concept that our friends over at New Balance have brought to life with the Grey Days Kiosk which now arrives at Covent Garden, London. Celebrating the Boston born brand’s annual ‘Grey Day’ celebrations, which is something like the equivalent of Air Max Day to the Swoosh, the kiosk will be popping up for this weekend only. Grab a copy of the ‘Grey Days’ newspaper and fill in the crossword on the back to enter a raffle to win some classic NB creps.
You can also browse a selection of the latest New Balance ‘Grey’ releases, from the classic 574 to the 2002. For the very special newsagent inspired New Balance activation the brand has produced 6000 copies of the Grey Days newspaper for the pop-up which features 20 pages of all things Grey, campaign imagery and collectible inserts from postcards to posters. The New Balance Grey Days London kiosk will be popping up in Covent Garden for this weekend only. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
To us, the kiosk isn’t just a point of sale, it’s a point of storytelling. It’s a real-world touchpoint where consumers can physically engage with the essence of grey, and in doing so, deepen their connection with the brand.
Lee Stuart – EMEA lifestyle brand marketing lead New Balance
