Following on from the opening of their new Edinburgh store back in October 2024, New Balance have now unveiled their re-vamped Oxford Street store in the UK’s capital.
After undergoing a complete revamp, the New Balance Oxford Street London store brings a new global retail concept to the big smoke which is based on 3 core principals of community, performance & self expression. Located at 287-291 Oxford Street the New Balance store boasts 3 floors of the very latest footwear innovation, apparel & accessories from the Boston born sportswear brand. An exclusive ‘Made in UK’ section features the brand’s top tier trainers which are proudly made at their UK factory in Flimby. There’s also dedicated areas for various sports such as tennis, football, skateboarding & running.
Also serving as a hub for releases, collaborations, events & activations, the re-vamped New Balance London store kicks things off with a series of events for this years London Marathon which will include a race station for runners, sign making for supporters as well as a community run & a post marathon recovery zone. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
The reopening of our Oxford Street flagship marks an exciting milestone for New Balance in the UK. This store is an important part of our global retail strategy and reflects our commitment to creating environments that inspire and connect people, whether they are athletes, fashion influencers, or lifestyle consumers.
Marco Alves – General manager of retail EMEA New Balance
