The On Cloud Surfer 2 marks the next generation of the celebrated runner & features Cloudtec Phase technology which is paired with a new computer optimised outsole for the softest ride.
Founded back in 2010 by former Swiss Ironman champion Olivier Bernhard with David Allemann and Caspar Coppetti, On Running is a relatively new player on the sneaker game that has quickly become a key competitor to the likes of Nike & New Balance in recent years. Following on from the launch of the Cloudvista 2 silhouette last year, the innovative Swiss sneaker brand returns for February 2025 with the introduction of the On Cloud Surfer 2. Breaking the boundaries of running trainer technology, the Cloudsurfer 2 marks one of On’s “softest” silhouettes to date. Utilising On’s very own innovative CloudTec Phase® technology which also features a computer optimised midsole that allows each “cloud” to collapse sequentially for the smoothest ride. Other highlights include breathable uppers in engineered mesh with On branding to the sidewalls.
To launch the Cloud Surfer 2, On have also introduced their latest SOFT WINS campaign which seeks to challenge the high intensity mindset of runners with a softer approach. Featuring Sesame Street’s cuddly puppet Elmo, the idea of a softer, more balanced approach to running “runs” throughout the theme of the video. Celebrating PB’s, the ritual of running & the community of runners, On believes winning is about more than just pushing through intensity. The On Cloudsurfer 2 launches for February 2025 and is available in a selection of colourways such as glacier/ivory and glacier/limelight. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
As a performance-driven brand, we wanted to challenge the idea that success in running is defined by intensity alone. When thinking about who could embody the spirit of softness, Elmo and his kindness and compassion, not to mention his soft, red fur immediately came to mind. With Elmo at the heart of SOFT WINS, we’re encouraging runners to embrace self-compassion, community, and personal growth.
Alex Griffin – Chief Marketing Officer On
