Sneaker Jobs can confirm that the German sportswear brand, PUMA, will be opening its very first European flagship store down London’s Oxford Street later this year.
It’s probably fair to say that PUMA has been experiencing a bit of a revival of late. From the re-launch of classic suede silhouettes like the Palermo last year, and more recently the Speed Cat, the trainer world has found a re-kindled love for the “big cat” logo sportswear brand & all its feline footwear styles. After announcing a cost cutting plan back in January following a dip in net profit for 2024 of €282 million compared to €305 million from the previous year, PUMA’s plan to re-kindle its past glory hasn’t come easy. With current economic uncertainties from import tariffs to ideological tyrants, which let’s be brutally the honest the world could really do without, PUMA has stamped its classic gum soled silhouettes back on the trending trainer world. Sneaker Jobs can now confirm that the German sportswear brand will be opening their very first European flagship in London later this year down Oxford Street.
Marking their very first European flagship store, the PUMA Oxford Street is set to offer its customers an immersive, interactive experience, blending sports performance and technology with the very latest streetwear designs. Part of the German sportswear brand’s strategy for 2025 to strengthen its global presence as well as offering a one-of-a-kind shopping experience through innovation innovation & sports performance. The store will feature PUMA’s latest apparel & footwear as well as product personalisation opportunities. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
We’re thrilled to announce our new flagship store in London, marking an exciting step forward for Puma in the UK. London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience.
Lucynda Davies – Puma UK and Ireland managing director
