Deckers Brands, owner of HOKA, has reported a 30% increase in sales for Q1 2024 with sales at $545 million compared to $421 million for the pervious year.
Started by Karl F. Lopker & Doug Otto in California back in the 1970s, Deckers went public on the NASDAQ in 1993 and also purchased UGG in 1995. Owing a lot of their success to the global UGG phenomenon of the late noughties, Deckers also purchased the Nicolas Mermoud & Jean-Luc Diard founded sportswear brand, HOKA, in 2013. With HOKA’s rise on the ever-changing sneaker world, it’s no surprise that sales have surpassed expectations as HOKA continues to dominate the world of running & lifestyle footwear. Geared up originally as performance running trainers, more recent years have seen the brand move into the realms of the “hype release” world with collaborations with the likes of WTAPS, thisisneverthat & Moncler to name a few. A fan favourite of running crews all across the globe, Deckers Brands have now reported a massive 30% increase across HOKA footwear for Q1 2024 compared to last year.
Deckers Brand saw a 30% increase for HOKA, across wholesale and direct to consumer, at $545 million compared to to $421 million the previous year. UGG sales were also up by 14% at $223 million compared to $196 million from the previous year. Overall sales for 2024 across all the Deckers brands is forecast to rise by 10% to $4.7 billion.
Dave Powers, CEO Decker Brands
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