COMPANY FOCUS:COMPANY:Salomon (Amer Sports)FOUNDED: Annecy, France 1947VIEWS: 278 STOCK DATA:Amer Sports, Inc.AS4.80%$20.30AVAILABLE FROM:thehipstore.co.uk The Amer Sports owned performance footwear brand, Salomon, has opened its very first pop-up store in Soho, New York. Salomon has been making “R&D” waves on the trail trainer design circuit for some time now. At the very forefront of performance footwear, Salomon’s more recent merger into the lifestyle side of the sneaker game has seen the brand become the “go to” style for GORE-TEX hoarders & outdoors gear fanatics. After Amer Sports, the owner of Salomon & Arc’teryx, recently reported a 16% increase in sales and the opening of a new Arc’teryx flagship store in New York, we can now unveil that Salomon will also be opening a pop-up store in the Big Apple’s trendy Soho district. Featuring the French brand’s sportstyle line with signature Salomon silhouettes like the Speedcross 3 & the beloved XT-6, the pop-up store will stay open until January 2025. With further expansion plans into the USA, the NYC pop-up store is a “test the water” space in line with Salomon’s further expansion into the USA. New York has been a global cultural hub for decades, and its community has long known and adopted Salomon. Most recently that connectivity has been to some of its most vaunted heritage styles, which are seen every day on the streets of New York City. Seeing that adoption was motivation to speak to and connect directly through a store. Steve Doolan, President SalomonSee alsoNews·October 9, 2024The Nike Air Max TL 2.5 Lands in a Stealthy Black & Metallic Silver The Salomon Soho pop-up store is open now and located at 169 Spring Street, Soho, New York City. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.