Saucony are opening their very first London store in Covent Garden which will also serve as a community hub for runners to connect.
It’s seem like only yesterday we were talking about a Saucony revival with the launch of the now iconic Shadow 5000 ‘Burger’ trainer in collaboration with END. Clothing back in 2014. A pioneer of OG 80s running trainers, Saucony has been making waves (once again) on the running scene with state of the art running trainers like its Endorphin Speed 4. From old school 80s marathon runners like Rod Dixon to the modern day inner-city run clubs, Saucony is officially back on the “sneaker” map. Running has become big stuff over the last 5 years or so for trendy “urbanites” with marathons becoming more like a catwalk of performance running trainers & innovative fitness apparel. Saucony have really tapped into this new demographic, becoming one of the most talked about brands currently on the scene. We can now unveil Saucony’s first ever London store located in Covent Garden for February 2025.
Riding the wave of the very latest running trend of state of the art trainer tech, the Covent Garden store will mark Saucony’s very first London store. Located in the iconic Covent Garden alongside the likes of Salomon, The North Face, Arc’teryx, Birkenstock & Hoka, the Saucony London store will also serve as a community hub for runners to connect together with a focus also on local events. Stocking the very latest Saucony trainer releases, the new Covent Garden store is a must for runners in the Big Smoke. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
