Following the ongoing legal battle between StockX & Nike which began back in 2022, a judge has now ruled that StockX is liable for selling counterfeit Nike sneakers on its platform.
However, the judge also ruled against Nike’s false advertising claim. Nike previously set up its own investigation team using Roy Kim who posed as a real buyer of Nike sneakers on StockX. 37 of the sneakers purchased on the platform turned out to be fake, adding further fuel to the whole speculation that resale can never be 100% guaranteed authentic. When StockX first broke on the sneaker resale market their authenticated tags stated “authenticated by StockX” which was then changed to “verified by StockX which was StockX really confirming they couldn’t guarantee authenticity on every sneaker sold.
The two parties will go to trial in June 2025 over 6 claims made against StockX by Nike which includes Trademark Infringement, False Designation of Origin/Unfair Competition, Trademark Dilution, Injury to Business Reputation and Dilution, Common Law Trademark Infringement and Unfair Competition, and False Advertising. The outcome of the StockX vs Nike trial could massively change the sneaker resale market as we currently know it. After the latest ruling StockX issued the following statement below. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
We are pleased that the court denied all of Nike’s claims related to false advertising. The judge also appropriately rejected Nike’s allegations of willfulness as it relates to counterfeiting, a decision that serves as a testament to the significant investment StockX has made in preventing the trade of counterfeit products on our platform. Verification has been core to StockX since our inception — we’ve invested millions of dollars in technology, training, and tooling, and we stand behind every product sold on StockX with our Buyer Promise. In this case and on an ongoing basis with all our customers, we offer refunds or replacements if someone receives an incorrect product.
The products in question in this case amount to a mere 0.0004% of the 17.8 million Nike sneakers StockX reviewed while this litigation was ongoing. Compare that to the more than $80,000,000 of suspected counterfeit sneakers alone that StockX has prevented from being sold on our platform since launching in 2016. As we’ve said before, it’s a shame that rather than work with us to fight fakes, Nike has instead opted to use its resources to pursue meritless, expensive litigation. We look forward to the opportunity to tell our story to a jury at trial.
Statement from StockX
