COMPANY FOCUSCOMPANY:New BalanceFOUNDED:Boston, Massachusetts, 1906AVAILABLE FROM:thehipstore.co.uk The New Balance St James Quarter Edinburgh store features NB’s premium ‘Made in USA’ & ‘Made in UK’ sneaker & apparel collections. Ever since the Aimé Leon Dore connection with Teddy Santis, New Balance has been making waves on the global sneaker & streetwear scene. The introduction of their ‘Made in USA’ apparel line has given the Boston born sportswear brand & new premium edge courtesy of Mr Santis. The premium New Balance line now arrives in Edinburgh for September 2024 with the launch of the New Balance store at St James Quarter in the heart of Edinburgh. Situated in the East End of the New Town, St James Quarter now sees the opening of a brand new retail store which according to New Balance “encourages customers to gather, find inspiration, and explore their personal style”. Featuring central seating areas with a focus of storytelling through merchandising as well as NB’s premium ‘Made in USA’ & ‘Made in UK’ sneaker & apparel collections, the store is set to become a retail destination for sneaker heads in the Scottish capital looking to bag the latest pair of 2002R’s. Following the sportswear brands recent aim to reach $10 billion in global sales, the opening of their latest Edinburgh store marks their continued expansion into Europe, at the intersection of sport & culture. As we continue the expansion of our portfolio in Europe, we are excited to introduce the UCC concept in Scotland to connect with our consumers. It is amazing to be able to bring our customers in Edinburgh to this new space and deliver the product we know they are looking for in an engaging environment. Marco Alves, New Balance Retail Director New BalanceSee also12News·October 4, 2024Introducing The Arsenal x Aries Collection Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
