Zalando reports annual sales of €10.6 billion for 2024 and now expects further growth for 2025 as it taps further into the luxury market.
This whole winners & losers thing couldn’t be more prevalent in the current world of e-comm, omni-channels & creative campaigns. The German e-commerce giant, Zalando, recently reported annual sales for 2024 of €10.6 billion which was up 4.2% compared to the previous year. Thanks to a successful sporting summer, continued growth & an increase in its active users alongside an increase in their “average order value” Zalando now expects revenue growth of between 4%-9% for 2025. The online retailer is also set to launch country specific websites for Bulgaria, Greece & Portugal for 2025. In a bid to attract more designer brands Zalando is now shifting further into the luxury market, a market which has struggled in recent years. With Burberry’s potential re-listing on the FTSE 100 for 2025 & Zalando’s latest strategical shift maybe the luxury market isn’t the sinking ship we thought it was 12 months ago.
Founded in 2008 by David Schneider and Robert Gentz, Zalando is a German retail powerhouse stocking everything from Air Jordan 1’s to waxed cotton wares. Boasting just shy of 52 million active users across 25 (currently) European markets, the addition of Bulgaria, Greece & Portugal, will see Zalando’s total online markets total 28. For 2024 Zalando also stated that 70% of their running shoe sales had an average order value of €100. Shares in the German e-commerce giant (Zalando SE) have also made significant gains over the last 12 months.
Looking ahead to the next financial year Zalandao expects revenue to grow between 4% and 9% for 2025 with adjusted earnings before interest and taxes (EBIT) of €530 million to €590 million for 2025. It’s also worth noting that Trump’s latest tariffs have not (currently) impacted the European market. Zalando also expects its confirmed acquisition of the fellow German retailer, About You, to complete in June 2025, adding further growth to their European expansion. Also don’t forget to subscribe to Sneaker Jobs & follow @sneaker_jobs to keep up to date with all the latest industry news.
