Zalando Q2 Sales Up Thanks To Sporting Summer

The publicly traded German retailer, Zalando (ZAL), announced sales were up 3.4% to €2.6bn for Q2 2024 thanks to the summer of sports.

Founded in 2008 by David Schneider and Robert Gentz, Zalando is a German retail powerhouse stocking everything from Air Jordan 1’s to waxed cotton wares. Boasting something like 51 million active users across 25 European markets, Zalando’s sneaker ranges alone have probably aided the recent 3 stripes revival across the continent with archive SL72 releases and Handball Spezial’s currently listed as “hot drops” on their website. The German powerhouse has now reported increased sales for Q2 2024, which were up 3.4% to €2.6bn.

The boost in summer sales comes as their best monthly sports performance in June courtesy of Europe’s biggest football tournament, the Euros which were held across Germany this year. Kitting out homegrown fans in replica football shirts, cross-body bags & sought after sneakers has probably had a lot to do with their recent surge in sales as fans from Hertha BSC, Bayern Munich & RB Leipzig all came together in the major towns & cities of Deutschland to get behind their national team. That’s not to say the success didn’t just stop in Germany, Zalando also launched dedicated campaigns across major European cities with its first adaptive sports collection.